The Vision
Salty American was born on the water; a slow day of fishing, an exchange of ideas, and a passion for the great American outdoors launched a brave new brand for the Right customer.
We design, manufacture and distribute patriotic fishing and outdoor gear, apparel and accessories, all 100% made in the U.S.A. Our products are thoughtfully injected with a bit of political snark and humor, a healthy dose of Conservative values, and a boatload of American Patriotism.
Our Leadership
Bill Moul
Managing Partner – a passionate outdoorsman, Bill’s creative vision is supported by 30+ years of sales and marketing leadership experience, including Marketing Director roles and Field & Stream/Outdoor Life, and Sports Afield magazines.
Chris Walter
Director of Wholesale Operations – Chris brings decades of experience in retail and apparel planning for brands like Ralph Lauren, Hilfiger, Bed Bath Beyond and Macy’s. He is responsible for soft-goods sourcing, production and distribution.
Advisory Board
Dave Johnson
Executive Mentor & Strategic Advisor – After balancing part‑time roles in retail sales and banking while attending County College of Morris, he discovered a passion for making an impact and launched a 35‑year career at electronics leader Casio in 1986. Following a strategic relocation to Florida in 2020—during which he remained on at his CEO’s request to ensure a seamless leadership transition—he embraced early retirement and is now eager to leverage his deep industry experience to coach and empower the next generation.